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Paddy Power Advert Outside Aviva


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cheeky, considering they were under English rule for hundreds of years. We've still got a few centuries left to catch up on them.

Is a really funny ad though, fair play to them

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Roy Keane sues Paddy Power
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HIGH COURT BATTLE: Roy Keane is suing Paddy Power bookies over this poster

ROY Keane is suing Paddy Power for tens of thousands of euro — over the firm’s use of his face on this giant poster, it has emerged.

The Star has confirmed that the Ireland assistant manager has begun proceedings against the bookmaking chain in the Dublin High Court — and the case is likely to take place next year.

We have established that Man United legend Keane — who turns 44 next month — lodged High Court papers against the betting giant on Monday morning.

He is using top legal firm A&L Goodbody — while Paddy Power has engaged Arthur Cox solicitors to represent it.

The Star has established that the case — which is likely to cost the bookies more than €100,000 in compensation and legal fees if Keane wins — centres on Paddy Power’s use of Keane’s face on this now infamous Braveheart poster.

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BATTLE: The Star has confirmed that the Ireland assistant manager has begun proceedings against the bookmaking chain in the Dublin High Court

The chain mocked up an image of Keane as Scottish hero William Wallace — the main character in the Mel Gibson Hollywood blockbuster Braveheart — and made him the centre of their massive poster.

The poster was then driven around Dublin on the day of the crucial Ireland v Scotland Euro qualifier last month — including past the Aviva Stadium where the match was held.

Paddy Power, a spokesman for the popular Irish bookie chain, last night confirmed to The Star that Keane is suing the firm — but declined to elaborate.

“Roy Keane has taken legal action against us following his face appearing on our Braveheart billboard ahead of the Ireland-Scotland game,” Mr Power said.

“It’s with the lawyers so obviously we can’t talk about it, but hopefully they won’t take our freedom to have a bit of craic.”

The poster was displayed to thousands of Dubliners and soccer fans on June 13, when Gordon Strachan’s Scottish squad came here and delivered a near-fatal blow to Martin O’Neill’s hopes of qualifying for next year’s UEFA European Championship in France.

The 1-1 draw means it will now be extremely difficult for Ireland to finish in the two automatic qualifying spots from our group — or even make it into the playoffs via third place.

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FACE-OFF: The massive poster had Keane’s painted face superimposed on Mel Gibson’s body taken from an image from the movie Braveheart

The massive poster — on a 40ft truck — had Keane’s painted face superimposed on Mel Gibson’s body and taunted Scottish fans with the message:

“You may take our points — but at least we have our freedom…ya wee pussies.”

That’s believed to be a reference to the Scottish referendum on independence in September last year — in which voters decided to stay as part of the United Kingdom.

Some 1.6 million Scots took part in the referendum — and voted by 55 per cent to 45 per cent to stay in the UK.

Paddy Power, famous for its cheeky adverts and posters, decided to capitalise on the vote by mocking up the Keane poster — with a dig at the Scottish.

Keane didn’t comment at the time, but has now launched his action against the bookies for using his image without his permission — and the firm has a major legal headache.

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BLOW: The poster was displayed on June 13, when Gordon Strachan’s Scottish squad came here and delivered a near-fatal blow to Ireland’s hopes of qualifying for next year’s UEFA European Championship by drawing 1-1 [sportsfile]

Legal experts said it is likely Mr Keane, who lives in north-west England, is taking his action over alleged abuse of his image rights.

They said it would be similar to a case taken by Belfast-born Olympic medallist Mary Peters against a pension company, which she sued after it used a picture of her being presented with the gold medal for the pentathlon in the 1972 Munich Olympics.

The 2001 case was later settled for what’s believed to have been a substantial five-figure sum.

But Mr Keane is likely to win at least €100,000 — if his case is successful.

Paddy Power will also have to pay his legal fees if it loses the case.

Keane, who also played for Cobh Ramblers, Nottingham Forest, Celtic and Ireland in a glittering career, could not be contacted last night.

A spokesman for the FAI — which employs Keane as Ireland manager Martin O’Neill’s assistant — was also unavailable for comment.

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