https://www.theguardian.com/science/2019/mar/26/an-innocent-drink-could-alcosynth-provide-all-the-joy-of-booze-without-the-dangers
Ultimately, the aim isnât for Alcarelle to become a drinks company, but to supply companies in the drinks industry with the active ingredient, so that they can make and market their own products. You would expect that the alcohol industry would view Alcarelle as its nemesis, but Orren says that industry players âare approaching us as potential investing collaboratorsâ. This doesnât surprise Jonny Forsyth, a global drinks analyst at Mintel. âThe industry is increasingly investing in alcohol alternatives,â he says. âWe have seen a lot of investment in cannabis ⌠Theyâre looking at nonalcoholic gins and soft drinks because they know people are drinking less [alcohol], and this is a trend that is going to carry on. If the science is right, and if itâs easy to mask the taste, I think itâs got a great chance.â