Starting to see and hear World Cup everywhere now. World Cup stories on the front pages, not just the back pages. World cup wallcharts. Adverts featuring Scotland.
Seeing strings of flags in shops - 48 nations including SCOTLAND 🏴, Brazil, Curacao and Haiti and the rest...
And after months of waiting, tracking players and discussing formations, suddenly everyone else you know is now starting to talk about it...
How is your World Cup - life balance? How is the World Cup vibe down your way?